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Monday Musings: Customer Experience Vs. Customer Service

Hey there, it's your resident Customer Happiness Expert again. And, surprise surprise I'm back with more information about CX (Customer Experience). Let's delve into the meaning of this term and how it can impact YOU.

First of all, what is the difference between customer experience and customer service? Customer service, according to the oxford languages dictionary is "the assistance and advice provided by a company to those people who buy or use its products or services." However, customer experience is defined as a customers’ holistic perception of their experience with a business or brand. Put simply, customer service is just a drop of water in the bucket that represents the entire customer experience. The question is what does it mean to you?

"Customer service is just a drop of water in the bucket that represents the entire Customer Experience."

Let's bring this closer to home; if the customer experience is the big picture, then every interaction between the client and the establishment should be curated in such a way that it contributes to the ideal one. This experience is comprised mainly of the people and the product. When I say people I mean the people that work at any given establishment. When I say product, I mean the services you provide; the goods you may sell, etc. As an example, when you enter a local establishment are you greeted as you enter the door, or are you ignored? What about when you're looking for a product that isn't available; do you get the impression that they're willing to go above and beyond so that you can get what you need? Shortcomings in a business are like grains of sand in your shoes. As small as they may be they can cause great irritation. Truth is, people are not willing to put up with being irritated.

So, what are you going to do about it? I cannot tell you how to run your business but can say that as a customer you shouldn't settle for less than what you deserve. Remember, "bad service is a pandemic" and it is all too common in our little archipelago. We need to be the change that we want to see. What can that mean for you as a customer? Here at 1OAK Bahamas, we take our customers seriously, as a matter of fact, they are the most important part of what we do. Without them, we wouldn't exist. Quite frankly that is the truth of most if not all businesses. Consequently, it requires a commitment to making a difference in the life of our customers. That is and will continue to be reflected in our interactions with you. From the moment you make the first contact; whether in person, online, or over the phone we are determined to uphold our commitment to providing the best customer experience.

This, however, is just the tip of the iceberg that is the holistic customer experience. I challenge you dear reader to follow along as we explore what it means to us at 1OAK Bahamas. Feel free to reach out to any of our experts here to see them in action firsthand! It is a pleasure to have you, stay tuned!

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